WILL ADD KNOWLEDGE TO YOUR KNOWLEDGE

Latest Posts

15 June 2026
14 min read
How many conversions a month justify which bidding strategy? The cost of switching to Maximize conversions too early, in lira; setting target CPA from profit; what "learning" means; the Google bid recommendations we turn down.
09 June 2026
13 min read
An account without conversion tracking burns money. How we track forms, phone taps and WhatsApp clicks in Google Ads, why calls are only half-measurable in Turkey, and GA4 import vs the tag.
02 June 2026
12 min read
Google Ads AI works for bidding; PMax and AI Max only under the right conditions. When we turn them on, when we turn them off, the controls we never hand over and the DSA to AI Max timeline.
31 May 2026
12 min read
How we split 15 headlines in a Google search ad, before/after headline examples from three businesses, how much we care about Ad Strength, and how to set up sitelinks, call and location assets.
29 May 2026
14 min read
On TikTok one ad group has a floor of roughly 30,000 TL a month. Who it suits and who it does not, how the 20% VAT comes off, and why Spark Ads are our first choice, with lira maths and a sample test budget.
24 May 2026
10 min read
LinkedIn ads mean expensive clicks; in B2B they pay off when they reach the right buyer. What they cost in lira, the minimum budget, how Lead Gen Forms work and who should stay out, with a worked example.
23 May 2026
9 min read
X (Twitter) ads are not the first channel for most SMEs. Who they work for, what they cost in lira, the verification requirement, how to set them up and which X recommendations we ignore. Short, honest answers from an agency.
13 May 2026
11 min read
What Instagram ads cost in Turkey, whether to boost a post or build a campaign in Ads Manager, and which image sizes you need. A worked example in lira, a size table and the Meta recommendations we ignore.
09 May 2026
12 min read
Facebook ads run through Meta Ads Manager and have no fixed price. How much do you need to start, which objective to pick, and which Meta defaults do we switch off? Budget maths in lira and six setup decisions.
27 April 2026
11 min read
Is advertising on Google worth it, what does it cost and where do you start? Three conditions, the first month's maths in lira, a four-step start and who should not begin at all.