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Latest Posts

20 August 2026

13 min read

How to Create a Google Ads Campaign: Search Setup and Location Settings

Build a Google Ads Search campaign in eight screens: change the defaults, set locations correctly (the Presence or interest trap), and get language, ad schedule and device settings right.

Google Ads Search Ads Keywords

30 July 2026

12 min read

Google Ads Budget Planning: How Much Should You Spend a Day?

We work a daily budget back from a target in lira: leads wanted, ceiling per lead, 30.4. Plus why Google can spend twice your budget in a day and when we say no to a raise your budget recommendation.

Google Ads Smart Bidding Performance Max

29 July 2026

13 min read

Google Ads Invoices in Turkey: VAT, the 4.5% Fee and Downloads

Does Google Ads issue an invoice in Turkey? Google Ireland statement versus Google Turkey invoice, the 4.5% surcharge, VAT and withholding tax, six questions your accountant will ask and a sample bill in lira.

Google Ads Account Management Digital Marketing

18 August 2026

11 min read

Google Ads Transparency Center: How to See and Read Competitor Ads

The Google Ads Transparency Center shows what a competitor says, not what it spends. How to see competitor ads, what we look for as an agency, and how to turn each finding into a test in your own account.

Google Ads Search Ads Ad Policies

09 August 2026

12 min read

Google Ads Advertiser Verification: Why Documents Fail and How to Pass

Why advertiser verification gets rejected, which documents pass in Turkey and what to do as the deadline nears. From name mismatches to payments profiles: how we prepare the file and what a pause costs in TL.

Google Ads Ad Policies Account Management

11 July 2026

13 min read

Google Ads Invalid Clicks: How to Stop Fake Competitor and Bot Clicks

Google catches some fake clicks and you pay for the rest. Diagnosing with conversion data, working out the loss, the invalid clicks form, the limits of IP blocking and six settings to close on your own side.

Google Ads Ad Optimization Account Management

13 August 2026

10 min read

Google Ads Quality Score: How to Improve It (and Why Not to Chase It)

Before you panic over a Quality Score of 4: what the score actually measures, the problems we find behind low scores, what we do for each component and why chasing the number costs money.

Google Ads Search Ads Ad Optimization

09 August 2026

14 min read

How to Choose a Google Ads Agency: Fees, Account Ownership, Traps

Three things to check when choosing a Google Ads agency: is the account in your name, does the money go straight to Google, is the fee in writing. Fee models, what a quote should cover, and how to grant and remove agency access.

Google Ads Account Management Digital Marketing

11 July 2026

11 min read

Google Ads Account Setup in Turkey: Step by Step, Without the Traps

How to open a Google Ads account properly: why it must be in your own email, the Smart Mode trap, the currency and time zone you can never change, Individual or Organisation, and day-one checks.

Google Ads Account Management Conversion Tracking

10 July 2026

13 min read

How to Cancel Google Ads: Refunds and Customer Service

If Google Ads charged your card, find out which account it is, pause, and cancel only if needed. Refund timing, what Google's phone line in Turkey does and does not solve, and the steps for a hacked account.

Google Ads Account Management Ad Policies