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Latest Posts

04 August 2026

13 min read

Google Ads Ad Disapproved? What Eligible (Limited) Means and What to Do

Ad disapproved or showing "Eligible (limited)"? The most common reasons and their ten-minute fixes, when to appeal, and what Limited by budget and a limited bid strategy really mean.

Google Ads Ad Policies Ad Copy

31 July 2026

17 min read

Google Ads Not Showing? Approved but Not Running: 5 Causes and Fixes

If your Google Ads are approved but not running, the ad is probably live and you just cannot see it. When impressions really are zero: five common causes, our diagnosis order, the Ad Preview tool and a new account's first weeks.

Google Ads Search Ads Ad Optimization

29 July 2026

12 min read

Google Ads Pricing in Turkey 2026: What Does It Really Cost?

What does advertising on Google cost in Turkey? How a click is priced, what budget to start with, the 4.5% surcharge and VAT on the invoice and how agencies set their fees, with worked examples in lira.

Google Ads Search Ads Keywords

06 July 2026

11 min read

Google Maps Ads: Free Business Profile or Paid Ads?

Google Maps ads explained: free Business Profile versus paid sponsored ads, where the ad appears on the map, what you pay for, our Search-for-one-location and PMax-for-many setup, and a worked example in lira.

Google Ads Local Marketing Performance Max

04 July 2026

11 min read

Google Ads Remarketing: What It Is, and When It Is Worth It

What Google Ads remarketing is and how to show ads to people who visited your site without buying: which businesses it works for, why the list never fills on a small site, how consent shrinks it, and which lists we build.

Google Ads Remarketing Audience Targeting

01 July 2026

14 min read

Google Merchant Center and Shopping Ads: How to Run Them in Türkiye

What Google Merchant Center is and how Shopping ads work in Türkiye: the setup order, how to write the product feed, the usual disapprovals, getting out of a misrepresentation suspension and our campaign order for online stores.

Google Ads Google Merchant Center Shopping Ads

30 June 2026

14 min read

Google Ads Account Suspended: First 24 Hours, Causes and How to Appeal

If your account is suspended, all ads have stopped and two panic moves drag it out: a new account and a chargeback. The first 24 hours in order, the four most common causes in SMB accounts, the strike system and our appeal text.

Google Ads Ad Policies Account Management

20 June 2026

16 min read

Google Ads Account Audit: Where Is Your Budget Going? Checklist

The five places we check in the first 20 minutes of every account we take over, a scorable audit table, how to pull and read a Google Ads report, and which metrics drive decisions versus which are decoration.

Google Ads Account Management Ad Optimization

18 June 2026

10 min read

Google Ads Keyword Research: How to Use Keyword Planner Properly

How we read the volume, competition and bid columns in Keyword Planner, how we sort keywords by intent, why we are cautious about broad match and how Turkish suffixes punch holes in negative keywords.

Google Ads Keywords Search Ads

16 June 2026

11 min read

Performance Max Campaigns: When to Open One, and When Not To

What a Performance Max (PMax) campaign is, which accounts should open one and which should not: how it eats brand traffic, the setup decisions that matter, the controls we add and the week-six decision to keep or pause it.

Google Ads Performance Max Smart Bidding